We've all been looking for signs in the economy that things are picking up and it's true to say that the construction industry is a real indicator of where we are at. Well, I'm pleased to say that we have been busy turning our plenty of signs for tradesman over May and june, with July shaping up to be the same. I figure there's two reasons that trigger why tradies order their signage when they do. One, they have been thinking about it for sometime and have been waiting for a high profile job to come along where they can ramp up their presence and get all of their mandatory signage in order. The other, which I find inspiring is that more & more tradies seem to be planning ahead and looking at the highs and lows in the yearly cycle for their particular business and ordering brochures, banners and business cards ahead of time so that they can fill those quieter times of the year with work. For example, Richard from Harbour View Gardens came to see us in April explaining that his landscaping business has a quite period typically over winter as the growing season becomes dormant and people pay less attention to their gardens. Richard took a proactive stance and decided to get his marketing into gear, with a new logo, business cards, brochures and ute signs. He's planting the seeds right now so that when his customers are starting to think about their gardens again Harbour view Gardens is front of mind.
Monday, July 04, 2011


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